David Dobrik began his rise to fame on the 6-second video app, Vine. While Vine has since died, (see my article on why Vine failed here) David has continued to flourish through his successful YouTube vlogs. Unlike most vloggers who document their lives in creative ways, David relies heavily on comedy for his vlogs to be entertaining. He records the funny antics of his friend group, known by fans as “Vlog Squad,” and compiles it all into four minute and twenty second videos. David and his friends have admittedly used scripted scenes but they are combined with other unscripted clips so that it is hard to tell and still funny.
David has also admitted to relying heavily on click bait for his success. Click bait is defined on Google as, “internet content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.” Basically using exciting titles and exaggerated thumbnails to get the attention of people scrolling through YouTube. David has embraced his use of click bait so much that he even sells clothing with the words “CLICK BAIT” on it.
David continues to post his comedic vlogs twice a week and I would highly recommend watching one of his videos for a guaranteed good laugh.
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