In the movie Yes Man featuring Jim Carrey, a man starts saying “yes” to everything even if he doesn’t want to. The YouTube channel Yes Theory follows this principle of saying yes to things that take you outside of your comfort zone. They promote their message through videos where they challenge themselves or strangers to do something crazy and wildly outside their comfort zone. For example, here is a video where they challenged strangers to go skydiving on the spot.
Originally the group started as four friends Ammar, Thomas, Matt and Derin who met in Montreal, Canada in the summer of 2015. They started making videos to spread their message and never stopped. Today they live together in Venice Beach, California and have over 3.2 million subscribers. Recently they collaborated with Will Smith to pull off an epic stunt where they bungee jumped out of a helicopter over the Grand Canyon.
They have also started a clothing brand known as Seek Discomfort and have been very successful. The group has been very open about their struggles to stay committed to such a demanding message but their future is bright. If you haven’t already, check out some of their videos, you won’t regret it.
All information about Yes Theory in this post came from a video they posted titled Finally telling the story of HOW WE MET.
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